Tik-Tok, Facebook and Instagram Posts, Motion Graphics
Custom Presentation Box for Social Media Live Streams and Influencer Posts.
Product activation for Santa Clara’s new limited-edition flavor campaign, including social media posts and a custom box as part of a product activation. This project included working closely with social media influencers to promote the product launch through social media ads and live streams.
This project was done in collaboration between the Design and PR department at the Infinite Agency for the Coca-Cola/FEMSA Group
Product activation for Santa Clara’s new limited-edition flavor campaign, including social media posts and a custom box as part of a product activation. This project included working closely with social media influencers to promote the product launch through social media ads and live streams.
This project was done in collaboration between the Design and PR department at the Infinite Agency for the Coca-Cola/FEMSA Group.
Tik-Tok, Facebook and Instagram Posts, Motion Graphics
Custom Presentation Box for Social Media Live Streams and Influencer Posts.
With over 100 years of history, Santa Clara has established itself as a beloved household name in Mexico, known for its premium quality and wide range of flavorful dairy-based beverages. As a trusted brand under the Coca-Cola/FEMSA portfolio, Santa Clara maintains a strong visual identity that evokes tradition, quality, and flavor.
To support the launch of their new limited edition Churro-flavored drink, the team sought a creative and engaging way to generate excitement and awareness across their social media platforms. Collaborating closely with FEMSA’s marketing department, I transformed their provided assets into a series of static social media posts and animated reels, tailored to drive engagement and highlight the seasonal product.
Given Santa Clara’s well-established brand equity, it was essential to preserve the integrity of their branding. All content was carefully crafted to align with their existing visuals, ensuring consistency in typography, color palette, and imagery, while still introducing fresh, dynamic elements that captured the festive and patriotic spirit of the new flavor.
To amplify the launch of Santa Clara’s new limited-edition flavor, the PR team at Coca-Cola / FEMSA partnered with three prominent influencers in the food and lifestyle space. While the original plan involved sending out standard packaging, a tetra pack and plastic bottle, it quickly became clear that this approach wouldn’t reflect the premium image and heritage of the Santa Clara brand.
To better align with the brand’s reputation and elevate the unboxing experience, a new strategy was implemented: the creation of a custom-designed influencer kit. Each influencer would receive an exclusive box designed not only to showcase the product in a visually compelling way but also to enhance their unboxing experience during live streams and recorded content. The goal was to generate excitement, build anticipation, and increase product visibility ahead of its arrival in stores.
Given the large followings of the selected influencers, the box design needed to make a strong visual impact while encouraging interaction and storytelling. Every element, from structural design to material choice and branded details was thoughtfully crafted to reinforce Santa Clara’s prestige and create a shareable moment capable of sparking authentic engagement across social media platforms.
After receiving their promotional kits, the selected influencers quickly launched a multi-platform campaign, sharing the product across their social media channels and generating a potential reach of over 6 million users.
The campaign delivered a total of 3 live streams, 9 Facebook and Instagram posts, 6 Instagram stories, and 12 TikTok videos. By tapping into the established trust these food and lifestyle influencers have with their audiences, the strategy harnessed their instant credibility, making each endorsement significantly more impactful than a traditional advertisement.
I was also in charge of the art direction for the Churro flavor station at Casa Santa Clara, an interactive experience where attendees could taste the new flavor.
As a creative I’m always excited about unique ideas and projects. If you have something in mind let’s connect and get it done!