E-mail design for awareness campaign with dynamic fields that delivered personalized content based on user input.
Lead generation landing page with follow up costumer outreach.
I helped roll out Cetaphil’s new brand look across all their CRM channels, giving everything a fresh, cohesive feel. We used close-up imagery, product outlines, and bold graphic elements to strengthen brand recognition. I also revamped their email templates to make them cleaner, more efficient, and easier to navigate, improving both the user experience and performance. As part of a more personalized customer journey, I designed a landing page, opt-in form, and email templates with dynamic modules that delivered curated product recommendations based on results from Cetaphil’s AI Skin Analysis quiz. We tested performance through open rates, click-through rates, and overall interaction to refine the experience. To streamline production, I also created an automated Photoshop file to quickly generate custom thumbnails using product mock-ups, making it easy to incorporate future product launches.
I helped roll out Cetaphil’s new brand look across all their CRM channels, giving everything a fresh, cohesive feel. We used close-up imagery, product outlines, and bold graphic elements to strengthen brand recognition. I also revamped their email templates to make them cleaner, more efficient, and easier to navigate, improving both the user experience and performance. As part of a more personalized customer journey, I designed a landing page, opt-in form, and email templates with dynamic modules that delivered curated product recommendations based on results from Cetaphil’s AI Skin Analysis quiz. We tested performance through open rates, click-through rates, and overall interaction to refine the experience. To streamline production, I also created an automated Photoshop file to quickly generate custom thumbnails using product mock-ups, making it easy to incorporate future product launches.
E-mail design for awareness campaign with dynamic fields that delivered personalized content based on user input.
Lead generation landing page with follow up costumer outreach.
Applied Cetaphil’s new brand image across their e-mail delivery system (Klaviyo).
This initiative involved implementing a more modern, clinically-driven visual system with new branded graphic assets, trimming down copy for faster reads, adding personalized touches, and reworking modules to create shorter, more engaging emails.
My team and I designed a landing page, opt-in form, and e-mail templates with dynamic modules that deliver personalized, curated product recommendations based Cetaphil’s AI Skin Analysis results after the user took the online quiz on Cetaphi’ls website. Additionally, we tested the effectiveness of the design based on open rates, click-through rates, and overall interaction.
Using dynamic fields the template will populate the recommended products based on the user’s responses. An automated Photoshop file was created to expedite the creation of custom thumbnails based on product mock-ups, allowing for incorporation of future product launches.
My team and I designed a landing page, opt-in form, and e-mail templates with dynamic modules that deliver personalized, curated product recommendations based Cetaphil’s AI Skin Analysis results after the user took the online quiz on Cetaphi’ls website. Additionally, we tested the effectiveness of the design based on open rates, click-through rates, and overall interaction.
Using dynamic fields the template will populate the recommended products based on the user’s responses. An automated Photoshop file was created to expedite the creation of custom thumbnails based on product mock-ups, allowing for incorporation of future product launches.
As a creative I’m always excited about unique ideas and projects. If you have something in mind let’s connect and get it done!